According to the fourth annual blogging survey by Orbit Media, professional bloggers are spending more time creating quality content and publishing less frequently.
Content Marketers and especially SEOs – myself included – often advocate publishing more than once a week or at least a couple of times a month.
That’s all changing.There’s so much content out there that simply publishing more of the same isn’t going to deliver better results.
Bloggers focusing on publishing better quality content, that delivers more value to their audience and publishing consistently, are getting better results.
Here’s my list of top 10 lessons from this year’s survey:
- Bloggers are spending 39% more time on a typical blog post – on average that means 3 hours and 20 minutes.
- Bloggers are focusing on consistency and publishing new content several times a month.
- Bloggers who are good at content promotion and analytics are getting better results from publishing more frequently.
- Bloggers with a formal editing process are 43% more likely to report better results.
- 56% of bloggers who write longer posts report better results. (Remember: correlation isn’t equal to causation!)
- Bloggers are using more than 1 image per post.
- Video is the most popular content for social, but audio (e.g. podcasts) work better for blogs.
- There is a 5x increase in paid promotion compared to 2014.
- Bloggers frequently collaborate with other influencers.
- (Big surprise) 42% of bloggers don’t use analytics regularly or at all.
For more statistics and expert insights read more on Orbit Media: Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers
Photo by Thomas Lefebvre on Unsplash