Drawing insights from Big Data and customer experience are the top two goals for successful digital transformation for brand and agency marketers. Here's my selection of key insights from the WARC survey on the biggest challenges faced by marketers and agencies in 2018. (more…)
Today I’m sharing an article I read in the September - October 2017 issue of the Harvard Business Review. The name of the article is The Surprising Power of Online Experiments. I believe that there are two lessons from that article that are invaluable for anyone interested in digital or content marketing analytics.
This is a jargon-free and practical guide on the proper way to use internal linking in your website. By proper I mean, following a set of best practices that improve crawlability and user experience. The intended audience of this guide is webmasters, content creators or copywriters. (more…)
I started working when I was 17. My first job was at my start-up. It was tough juggling school and work but when you're 17 you really don't need to sleep much. Or so I thought, until one day my Physics professor asked me to visit his office after class. I wasn't sure what I had done but being called to a teacher's office never meant anything good. 😰 It turned that looking at the ever darkening bags under my eyes he had arrived at the only logical conclusion - drugs. Being an awesome teacher he had decided to organise an informal intervention. I think everyone was relieved after learning the truth. 🤣 (more…)
I just want to get this out there: I got super psyched when I found out that Apple will start using Google as its search engine for Siri instead of Bing. As an android user, using voice search on an Apple device with Bing has been a bummer. This decision is a great move from Apple. Now Apple can provide a consistent search experience to its users across mobile and desktop devices. According to Google voice search already accounts for 20% of searches and that number is rising. After this move by Apple, you may have to rethink your search strategy - Organic and Paid Search. (more…)
It’s official. According to the fourth annual blogging survey by Orbit Media, professional bloggers are spending more time creating quality content and publishing less frequently. Content Marketers and especially SEOs – myself included – often advocate publishing more than once a week or at least a couple of times a month. That’s all changing. (more…)
Investment in ABM as a percentage of the overall marketing budget is on the rise. Plus more B2B marketers are transitioning towards full ABM programs. (more…)