Too often people don't realise that making a digital marketing strategy means making a business strategy.
A successful digital marketing strategy will get you in touch with the audience that is made up of those people that are ready to buy from you. The increase in business that successful digital marketing brings inevitably means that you have to streamline – not only your marketing - but also your business to serve these customers better.
I need to understand your business and the product or service that you make. I want to know what problems or challenges you solve and why and how customers would use your products or services.
In order to communicate effectively with your customers you need to define who you are and what you do. This process of discovery often means letting go of things that have become irrelevant or obsolete as the business has grown and concentrate on what benefits you provide your customers. Only then can you communicate what value you add to their lives.