Two years ago, only 3-in-10 B2B buyers used e-commerce.
Today they are more likely to place an order online than through email (45%) and phone (36%).
But much like B2C e-commerce, most buyers aren’t too thrilled about the poor product descriptions and difficult checkout process.
Too many B2B vendors are still lagging sorely behind when it comes to making sales a smooth and painless process.
It’s a huge mistake to think that just because you’re selling to the B2B market, you don’t need to make the experience as sleek and sexy as it is in B2C.