A personally curated collection of thought starters for marketers who believe in personal and business growth over following vanity metrics. Follow this brief to discover trends, behaviours, technologies and perspectives that are changing the way we live and work.
Is Amazon really gaining on Google?
Amazon is here and it’s shaking up online retail. My friends and colleagues who live in places where Amazon Prime is available swear by its convenience and efficiency. If the same friends happen to be marketers, they also remember to through in a word of warning that Amazon is eating up Google. Is it really?
While majority or product searches do start on Amazon, as far as informational searches go, Google still dominates. In fact, according to a survey completed in US, UK and Canada, 82.7% of people use Google when searching for products online. Read more on Hubspot >>>
Ephemeral Content: What is it and what you’re going to do about it?
Ephemeral content is the short-lived, fast moving content designed to appease our shorter attention spans and faster news cycles. And I’m a big fan.
However, as a consumer, I’m not all that interesting. What’s really interesting are the habits of the 16 – 34 year people who predominantly consume this type of content. It’s not just fun and games either;
“This group’s primary reason to be on social media is to stay up-to-date with news and current affairs (91%, Index 2.27), but this is followed closely by finding funny or entertaining content (89%, Index 2.45).”
This research is the place to start if you’re interested in learning more about ephemeral content. Read more on Global WebIndex >>>
Instagram Stories attract more than double ad-spend
For Facebook, ad-spend on Instagram is attracting is growing more quickly than on its flagship platform itself. Data from Marin during Q3, ad-spend on Instagram Stories more than doubled YoY. It seems that, while still the advertising budgets devoted to Instagram Stories are still low, marketers are testing it as a platform to reach younger audiences who are abandoning Facebook. Read more on MarketingCharts >>>
Stay tuned for more.