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Constructing knowledge
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Why the gnarliest problems remain unsolved.
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Is it a strategy?
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The most important part of marketing.
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Optimising In-Store Ads for the Shopper
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Richard Rumelt on what it takes to become an effective strategist
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What makes us so good at buying things and so bad at knowing why?
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Don’t burden yourself with nostalgia.
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Lessons in value creation from The Personal MBA
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Memories, emotions, and the science of paying attention
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Hi! I’m Aliyar
When your marketing investments aren’t driving growth, ping me