Categories
Case Studies

Case study: Having Tableau democratised analytics with a bold PoV.

Raw information only reaches us on an intellectual level. We get it, but it’s not usually enough to make us carpe the diem.

Categories
Case Studies

Case Study: How Snapple built a legion of fans by being the ultimate amateur brand of the 90s.

Snapple went from making less than $57 million in 1987 to over $200 million in 1992.

Categories
Case Studies

Case Study: Duolingo, a story of pivoting, experimenting and reinventing your business model to teach the world new languages for free

Today I want to tell you what CAPTCHA and Duolingo have in common.

Categories
Case Studies

Case Study: 3 invaluable lessons when asking for customer feedback

Years ago, I came across the story of Clarity in Alan Klement’s book When Coffee and Kale Compete (You can get it from here). And since then, I haven’t missed a chance to use it as an example to show how getting proper user feedback is just as important as running fancy A/B tests for […]

Categories
Case Studies

Case Study: How Bud Light became the leading product in a new category

The year is 1973. Miller Lite is launched as America’s first successful mainstream light beer.