Facebook may have missed the boat on building its own Super App but its recent investment in Gojek gives it the front row seat to the growing mobile-first digital economy in South-East Asia.
FT reported that Facebook has recently invested in Gojek’s mobile payment service called GoPay. This is their second big investment in Asia having invested $5,7 billion in Reliance Jio only a few weeks ago.
In case you haven’t heard, Gojek is an Indonesian super app that offers ride-hailing in over 200 cities and mobile payment processing in more than 370 cities across Indonesia, They also offer logistics services and operate in Vietnam and Thailand as well.
Besides Facebook, Google, PayPal have all invested in Gojek to get closer to the millions of people in Indonesia’s growing digital economy.
Announcing the investment Facebook wrote:
“This investment will support Facebook and Gojek’s shared goal of empowering businesses and driving financial inclusion across the archipelago. WhatsApp helps small businesses communicate with customers and make sales, and together with Gojek, we believe we can bring millions of people into Indonesia’s growing digital economy.”