I’m overjoyed to be reading Richard Rumelt’s new book The Crux. Here’s what he said about gaining insight.

That’s the first bit.

“Effective people gain insight through finding and concentrating attention on the crux of the challenge – the part of the tangle of issues that is both very important and addressable (which can be overcome with reasonable surety).”

And the second bit is:

“To act effectively, you must fully examine the mix of problems and opportunities, identify the crux, and take actions aimed at overcoming it. Ignoring it [the crux] doesn’t work.”