Facebook Live first saw the light of day in 2016 but quickly ran into challenges with their regular users.
Being a live video streaming service that allows anyone to share a live broadcast from a phone or desktop straight to the News Feed, publishers, influencers and celebrities have been frequent fliers since day one.
It was us Regular Joes, you and me, who didn’t love the idea of broadcasting to everyone we’ve ever met.
Like that Susan who dropped off the radar after high school or Juan Ramón Martínez Escudero Villanueva Cortéz who was our hostel buddy for a week during the Barcelona backpacking tour of ´92.
We want more control over who can view our live broadcasts.
Now, as nature has collectively sent us to our rooms with Covid-19, most major events, conferences and workshops are folding like chairs on the Lido deck at closing time.
Online video sharing platforms, like Facebook Live and Zoom, are seeing a massive boost in their usage.
Facebook hasn’t seen quite the same growth as Zoom during social distancing but music labels, celebs, brands and publishers are still flocking to Facebook Live.
Previously, it was chiefly publishers making use of Live to expand their reach because the possibility to advertise within it or otherwise monetise the broadcasts, has been limited.
With this renewed interest, however, Facebook is quickly optimising existing features and adding new oneswith possible updates that could allow monetising content, or even publishing it outside of Facebook for greater reach.
We’re waiting to see if Facebook will pitch Facebook Live to advertisers once again.
Hopefully, this time around, they’ll iron out the details around monetisation before doing so.