Proper goal setting is the life force of a successful business. You can evaluate an organisation’s culture by how it sets goals and rallies people to accomplish them.
Goal setting isn’t an exact science. Aim too low or too high and you end up wasting resources and killing motivation. Getting better at goal setting is a journey and you’re more likely to succeed by improving the way you set goals.
50% Fact + 50% Opinion
According to a research cited in Strategy Beyond the Hockey Stick , CEO’s believe that only 50% of strategic goals are based on facts and insights. The remaining contribution comes from the personal relationships, opinions and biases of people setting the goals.
For every 5 facts there are 5 opinions influencing goal setting. Knowing that those opinions are well-informed and objective can make a world of difference.
Whether you’re in the process of setting new goals or auditing previous ones, consider these three (3) questions.
- Are your goals based on an objective and realistic baseline?
- Are the metrics being used to measure performance specific and transparent?
- Are you embracing uncertainty or avoiding it?
This quote from Mark Twain seems to be an appropriate ending to this post.
It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.Mark Twain