Strategy statements are meant to be inspirational and ooze ambition. Perhaps that’s why mission, vision and strategy statements are often a little ambiguous.
Apple – Think different.
Samsung – Create the future.
Bayer – Science for a better life.
A good mission statement is a powerful marketing tool, on the one hand, it communicates your brand’s position and differentiation and on the other, it’s a source of inspiration for your customers and employees.
While powerful and effective at telling people where the organisation is headed they don’t say much about how that ambition is realised.
That’s where metrics come in.
Objectives & Key Results is a management methodology famously known as the engine behind the explosive growth of many Silicon Valley start-ups including Google and LinkedIn. OKRs provide a framework for focusing on a handful of highly impactful Objectives and achieving them following specific and measurable Key Results. An effective OKR is both unambiguous and actionable. It includes an objective plus 3 – 5 key results. A good objective needs to be inspirational and challenging, while the key results need […]
This is the story of where I went wrong when I first started using Objectives and Key Results and what I learnt from my experience. After the initial setback, I went back to the 4 managerial disciplines or the Four OKR Superpowers necessary for a successful OKR adoption.
“Aliyar hates processes.” I heard one of my teammates explain to a new hire. It was true. I used to hate management by processes. Too much reliance on following processes leads to mediocrity. I’ve seen it happen before and I was determined to avoid it by promoting healthy scepticism and a spirit of experimentation. I’m still not a huge fan of processes but I’ve come to see that all processes aren’t created equal. Building a high-performance team requires a disciplined […]
Proper goal setting is the life force of a successful business. You can evaluate an organisation’s culture by how it sets goals and rallies people to accomplish them. Goal setting isn’t an exact science. Aim too low or too high and you end up wasting resources and killing motivation. Getting better at goal setting is a journey and you’re more likely to succeed by improving the way you set goals.