Slow motion also makes the product seem more luxurious by unveiling intricate, fine-grained detail in movements that cannot normally be observed in real life or at regular speed. The researchers discovered that slow motion can increase feelings of immersion, leading to greater hedonic value and a boost in perceived luxuriousness.

“The influence of budgets on spending is surprisingly sticky: consumers continue to reduce their spending six months after setting a budget, even though spending remains over-budget. Impulsive consumers exhibit worse budget compliance than less-impulsive consumers. However, counterintuitively, this is predominately because more impulsive consumers set lower budgets than less-impulsive consumers, not because they spend more.”