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Digital trends from China are going mainstream

TikTok isn’t the only disruption in social media and e-commerce to come out of China in 2020. Other trends from Chinese e-commerce are now going mainstream. China, the land of online marketplaces, is already home to 3 of the top 5 highest-grossing marketplaces in the world. In many ways, e-commerce in China is still starkly different than what we’re used to. Everything in China is app-driven and centralised to a handful of platforms. The centre of growth is shifting and Asia is expected to represent 56% of […]

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Self-care isn’t a luxury anymore

This dumpster fire of a year has had one up-side: a growing interest in self-care and wellness. We don’t see wellness as a luxury anymore. The global pandemic has changed how we work, socialise and unwind. Not to mention that it’s taken a toll on our mental health. Facebook says mindful wellness is a major indicator that people are making time for self-care. Over the course of the year, this trend has graduated from treating yourself to small indulgences, to planning for the future. Pinterest is […]

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How to win in the Attention Economy

Because we’re picky. And the more choice we get the pickier we are. We pay more attention to content when it’s coming from a source that we find: trustworthy, appropriate and objective. But just because someone notices you doesn’t mean they’re paying attention. Given my interest in you reading my newsletter, I should be the last person to say this. But written-text is so 1762. And don’t get me wrong, I love reading! Written-text is great for explaining things. But for grabbing your attention? […]

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ABM: Why so few marketers get it right?

Account-based marketing (ABM) is the most in vogue B2B marketing tactic for the near future. Earlier this year an industry survey found that: 60% of B2B marketers use ABM in lead generation, 52% use it to manage target accounts and 44% use it in programmatic and display advertising. And marketers shared the benefits they’re seeing with ABM initiatives: More efficient use of marketing resources. Better alignment between sales and marketing. A clearer path to ROI. Faster sales cycles. Marketers are definitely feeling confident that ABM is […]

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How does B2B social media differ from B2C & strategies for building a great digital business

1 “It’s a no-brainer strategy” to use Black Friday and Cyber Monday content to also sell subscriptions, said Chris Erwin, founder of commerce consulting firm Rockwater. That’s because it’s about monetizing the audience in every possible way. If a publisher is seeing a surge in traffic come to its commerce or content channels, then it makes sense to spread that audience to other areas of the businesses as well and engage and monetize them through subscriptions or use that surge to […]

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