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Setting your client up for success on Amazon

Amazon is enjoying ever-increasing sales. For them, the pandemic is just good for business.

Selling on Amazon is looking pretty attractive right now.

Who doesn’t want access to millions of customers? Or not having to build your own supply chain?

But going on Amazon can’t just be convenient. It needs to make strategic sense.

Amazon’s scalability comes from the network effect: attract buyers, which attracts seller which ultimately leads to more buyers.

Take this advice from HBR on building an Amazon strategy that benefits your (or your client’s) business and protects you from price wars and Amazon’s biased marketplace policies.