You probably weren’t expecting to read about luggage this summer. Neither was I.
Until I read about how an online retailer of bags, eBags, got 112% increase in mobile conversions AND a drop in customer returns all because of using AR (Augmented Reality).
Pokemon Go started the AR craze but the reality of it, so far, hasn’t quite lived up to the hype.
Many brands have been playing around with the tech but everyday use is still lacklustre.
In the meantime, it’s nice to see what we can expect from AR in e-commerce.
Google’s 3D ad-format is coming out of beta.
And it’ll be available to everyone.
Not to mention that the greater influence of Amazon in e-commerce isn’t leaving brands much choice other than to set up shop in the marketplace.
More Amazon, though, means smaller margins. Plus putting all your eggs in one basket isn’t strategic.
Creative solutions are how you can make your own ecommerce site attractive to customers.
And AR makes it easier for customers to experience the product in a more complete way – as they would in a physical store – which is never a bad idea.