TagLeadership

Marketing leadership in a recession

Our hope for economic recovery are tied to people starting to spend money again. Go places. Buy things. Eat out. The IMF said that this is a “crisis like no other”. There’s so much uncertainty. A lot depends on the epidemiology of the virus, the effectiveness of containment measures and, finally, getting a vaccine. All of these are hard to predict. And that’s just the outbreak itself. Now, we’re starting to feel the after-effects with wide-spread redundancies. People’s lives and livelihoods […]

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Recessions fuel adoption of new technologies

The results from research into automation highlights how recessions fuel adoption of new technologies and eliminate low-skilled jobs. Writing about the findings Brookings wrote, “Several economists have outlined this cyclical nature of automation. Nir Jaimovich of the University of Zurich and Henry E. Siu of the University of British Columbia reported that over three recessions in the last 30 years, a whopping 88% of job loss took place in “routine,” automatable occupations—meaning such jobs accounted for “essentially all” of the jobs lost in the crises.” […]

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CMOs are having a confidence crisis

After interviewing C-suite execs from Fortune 500 companies, Deloitte discovered that CMOs tend to disadvantage themselves through a lack of confidence when they engage with their peers. It seems that CMOs evaluate their own performance far more poorly than their peers do. This lack of confidence may be keeping CMOs from taking more responsibility in the organisation. Perhaps that’s what also leads to a shortage of collaboration with other C-Suite roles. In an interview published in The Drum, CMOs-turned-CEOs shared their insights on how […]

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Marketing budgets haven’t been this low since 2014

Last year Gartner CMO Spend Survey revealed that – while marketing leaders were optimistic about their budgets – the actual budgets haven’t been at this level in 6 years. Gartner wrote that despite facing perplexing external and internal environmental signals, almost 61% of CMOs expected their budgets to rebound in 2020. That was before the pandemic. Current forecasts are far gloomier as WARC adjusted its earlier projection for a 7,1% (YoY) increase in ad-spend globally to an -8,1% decrease.  In the short-term, marketers are switching […]

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Work gave you lemons and you made lemonade

You’ve built your product, your team and the processes to get things done. You’ve made the best of what you got. Finding workarounds and creative solutions are what got you this far, after all. Guess what, though? Those very same workarounds and solutions have tangled you in inefficiencies.  But don’t worry, it’s all part of the process. As teams grow, legacy problems grow with them and start bogging you down. Until you address them. McKinsey has a tried and tested method for helping you […]

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