This isn’t a debate about the future of it. It’s always been about video – the best format for telling interesting and captivating stories. And TV used to be the default format for consuming it. This is a story of change.
Reach has an effect on brand growth and our budgets.
It deserves to be fussed over.
And while we’re convinced that with all this data lying around we can reach everyone and their cat… The reality is different.