The top marketing job in the company is a minefield where many talented executives fail.
CMOs have the highest turnover in the C-suite.
How are you supposed to set up your organisation for long-term success if you only get half the time of the other leadership roles?
As a marketing leader, it’s not enough that you have a vision and a strategy.
You need tactical knowledge so that you can rethink ways of generating demand and steer your management teams through uncertainty.
To do that, you need to keep up with the latest developments and what they mean for your success.
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