Welcome to Better Marketing
I’m Aliyar. I think about brand growth the way investors think about capital allocation – where to concentrate, where to withdraw, and why saying no matters more than saying yes.
This site is where I work out what I’m learning. You can find my notes from books, essays, earnings calls, and conversations organised by the topics I keep returning to.
I learn by reading and writing about strategy, decision making, and how things actually work versus how we assume they do. This is both.
