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I’m Aliyar. Digital Strategist and Product Marketer.
I’m a tinkerer and I’ve been obsessed with building products and services ever since I had my first go at entrepreneurship at 17.
Products don’t have jobs, people do.
After gaining some knowledge and a whole lot of hard knocks, I know that you can’t build great products unless you love solving tricky problems.
And the best problems always involve people.
I keep people at the front and centre of every product strategy from development to marketing.
Instead of shying away from it, I lean into understanding the frustrations that are keeping people from living their best lives and the motivations that will get them to take an action.
I have an awesome weekly newsletter
That’s loved by people who start their week with a bird’s eye view on how technology and culture is reshaping what products we buy and how we buy them.
I also share case studies related to product marketing and tools for user research and running a high-performance marketing team.
What’s keeping you from starting your week with ideas, knowledge, research and case studies that will expand your perspectiveand inspire bold action?
Yes, sign me up!
What people say about me
I’ve had the pleasure to work with Aliyar not only in one corporation, but in two! Lucky me, as he is one of the brightest and nicest to be around. I think it’s fair to say that Aliyar is one of the top 10 people in his expertise globally.
Aliyar has a unique skill to be able to explain even the most complicated performance marketing details or digital strategy to anyone in a way that the listener feels comfortable & understands. I’ve always truly enjoyed talking and sparring with him, after even a short discussion, I’ve been able to see things a bit differently. Aliyar is a man with sharp brains and a golden heart.
Aliyar is probably the best expert in the world regarding marketing performance and own channel development. He’s an inspiring speaker and has brilliant ideas on how to transform marketing to the next level. It’s easy to recommend Aliyar to any kind of marketing or business development projects or cases.