Examples of real sales-funnels for high-ticket products
Are you looking for sales funnel to create an online sales engine for an expensive or exclusive product? Take inspiration from theme 5 examples. Read: 5 Awesome Examples of High Ticket Sales Funnels
The Law of Digital Transformation
Technology alone doesn’t make organisations more or less digital. If you’ve decided to lead the charge in your organisation; incorporate these lessons to turn digital transformation from a project to a capability. Read: The first law of Digital Transformation
When gating content works and when it doesn’t?
To gate or not to gate your content? Lead scoring is a major reason why marketers use gated content. New research shows that content gating often doesn’t work equally well if your campaign’s goal is to reach senior executives. Read: Should B2B Marketers Gate their Content?
The essence of Google’s content quality guidelines
Most SME’s nowadays hire in-house SEO experts. Having been on both sides of the table, I think delivering results from SEO requires a skilled SEO backed by a knowledgable organisation. Start here and familiarise yourself with EAT (Engagement, Authority & Trust) – your game plan for elevating your website above the crowd. Read: There’s no shortcut to authority.