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Case Studies

Case study: Having Tableau democratised analytics with a bold PoV.

Raw information only reaches us on an intellectual level. We get it, but it’s not usually enough to make us carpe the diem.

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Case Studies

Case Study: How Snapple built a legion of fans by being the ultimate amateur brand of the 90s.

Snapple went from making less than $57 million in 1987 to over $200 million in 1992.

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Daily journal

On managing your inner authoritarian when building a high performance team

How often do you feel impatient when people simply won’t stop dragging things long that ought to be done a year ago?

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Fundamentals

Essentials of data science for marketers: you don’t need to be a data scientist to use data science

Algorithms show you the fastest route to work, tell you when to go to bed, which books to read and soon they’ll drive you to your hobbies as well.

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Case Studies

Case Study: Duolingo, a story of pivoting, experimenting and reinventing your business model to teach the world new languages for free

Today I want to tell you what CAPTCHA and Duolingo have in common.

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OKR

It’s really difficult to pick the right metrics for your OKRs. Here are the principles I follow.

It’s no secret that I’m a devoted fan and evangelist of the OKR methodology. When used right, OKRs promote collaboration, openness and performance.

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OKR

How the Eisenhower Matrix helped me get my most important work done

About two years ago I was working on a project with a client from Sweden. We were putting together a strategy for improving sales of their various software products for SME’s.

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Case Studies

Case Study: 3 invaluable lessons when asking for customer feedback

Years ago, I came across the story of Clarity in Alan Klement’s book When Coffee and Kale Compete (You can get it from here). And since then, I haven’t missed a chance to use it as an example to show how getting proper user feedback is just as important as running fancy A/B tests for […]

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Case Studies

Case Study: How Bud Light became the leading product in a new category

The year is 1973. Miller Lite is launched as America’s first successful mainstream light beer.

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Leadership Skills

A leader’s guide to making better strategic decisions: how to avoid biases & groupthink

As a leader, you’re responsible for making the most important and difficult decisions in your organisation. You’re accountable for the outcomes of decisions you make as well as those made by people all across your organisation.

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OKR

Every mistake I made adopting OKRs and what I learned from the train wreck.

This is the story of where I went wrong when I first started using Objectives and Key Results and what I learnt from my experience. After the initial setback, I went back to the 4 managerial disciplines or the Four OKR Superpowers necessary for a successful OKR adoption.

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OKR

History of OKRs: Peter Drucker had a great idea but Andy Grove made it real.

“Aliyar hates processes.” I heard one of my teammates explain to a new hire.

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OKR

Introduction to OKRs: There are many ways to get shi*t done but this is my favourite

In this article I’ll introduce the OKR management methodology, give examples of good vs bad OKRs and share advice on how you can get started with OKRs.