Aliyar Hussain

Better marketing

Essential mental models and frameworks from marketing, finance, economics, and psychology that founders and operators need to build market penetration and price-resilient demand.

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or by what you’re dealing with

5 of 19 models and frameworks

1.10Light Buyer Theory
1.20Category Entry Points
1.30Penetration & Double Jeopardy
1.40Excess Share of Voice (ESOV)
1.50Brand Salience

I’m building a library of 100 essential mental models and frameworks for marketers. Subscribe to get one model a week. And if you want to go deeper: everything I’ve published lives on this site organised into categories and collections instead of scattered across a feed you have to scroll through.