Optimising In-Store Ads for the Shopper
In the world of shopper marketing, effective ads are more than wobblers and colourful visuals.
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The immersive power of slo-mo video ads: Boosting perceived luxury of products and brands
Slow motion also makes the product seem more luxurious by unveiling intricate, fine-grained detail in movements that cannot normally be observed in real life or at regular speed. The researchers discovered that slow motion can increase feelings of immersion, leading to greater hedonic value and a boost in perceived luxuriousness.
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