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Optimising In-Store Ads for the Shopper
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What makes us so good at buying things and so bad at knowing why?
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Memories, emotions, and the science of paying attention
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Get them to buy it before they like it
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Combinatory recommendations build consumer trust and drive purchase decisions
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The immersive power of slo-mo video ads: Boosting perceived luxury of products and brands
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Keeping a budget changes how you spend money
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