Optimising In-Store Ads for the Shopper
In the world of shopper marketing, effective ads are more than wobblers and colourful visuals.
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Reach: Are we getting what we’re paying for?
Reach has an effect on brand growth and our budgets.
It deserves to be fussed over.
And while we’re convinced that with all this data lying around we can reach everyone and their cat… The reality is different.
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