Notes For markets on delivering Revenue growth through advertising.
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Brewing success: How Miller used product positioning to become a category leader
Up until the ’70s, various companies had tried launching low-calory…
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Combinatory recommendations build consumer trust and drive purchase decisions
A recent study published in the Journal of Marketing Research…
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Unlocking growth through user feedback: Lessons from Clarity’s journey to product-led success
Years ago, I came across the story of Clarity in…
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The immersive power of slo-mo video ads: Boosting perceived luxury of products and brands
Slow motion also makes the product seem more luxurious by…
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Reach: Are we getting what we’re paying for?
Reach has an effect on brand growth and our budgets.…
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Keeping a budget changes how you spend money
“The influence of budgets on spending is surprisingly sticky: consumers…
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Empirical evidence proves that the best brand-building campaigns also improve immediate sales
Campaigns that build brands also perform better at driving sales.…