Don’t start campaign planning with KPIs
We spend too much time finessing the metrics.
And not enough on giving our campaigns a proper job to do.
Continue ReadingCombinatory recommendations build consumer trust and drive purchase decisions
A recent study published in the Journal of Marketing Research by Jennifer K. D’Angelo and Francesca Valsesia sheds light on the impact of combinatory recommendations: how they change the perception of the person making the recommendation and the effect they have on consumer behaviour.
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