This isn’t a debate about the future of it. It’s always been about video – the best format for telling interesting and captivating stories. And TV used to be the default format for consuming it. This is a story of change.
Why we’re aware of so much more than what we pay attention to and how to cut through the distractions.
We spend too much time finessing the metrics.
And not enough on giving our campaigns a proper job to do.