Category: Planning
-
In the world of shopper marketing, effective ads are more than wobblers and colourful visuals.
-
Rumelts writes that “In a flash of insight, I realise this describes the approaches of many of the more effecting people I have known and observed.”
-
It’s easy to harp about marketers jumping from trend to trend. But compared to figuring out what people really want it’s so much simpler to look for salvation in the latest ad format or a new technology to help us get through to them.
·