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Optimising In-Store Ads for the Shopper
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What makes us so good at buying things and so bad at knowing why?
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Don’t burden yourself with nostalgia.
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Lessons in value creation from The Personal MBA
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Memories, emotions, and the science of paying attention
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First principles of advertising
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Get them to buy it before they like it
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All B2B decision makers don’t wear suits
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Brewing success: How Miller used product positioning to become a category leader
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Combinatory recommendations build consumer trust and drive purchase decisions
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